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Creating evidence-based commercial advantage

OUR CORE COMPETENCY IS MASTERY OF THE EVIDENCE

The Evident Group creates value by turning evidence into strategic and competitive advantage.  Evident has been providing strategic advisory services and professional development to the Pharma industry in Europe & Australasia since 1998 and since 2005 in South Africa.

Our role is to uncover all the available evidence, validate and verify its fitness of purpose and to use this qualified evidence to achieve superior commercial outcomes.

From mastery of the evidence we generate evidential insights. We do this by placing the evidence into its commercial or local market context. The evidential context may include the brand, product, clinical practice or prevailing market place attitudes and opinions. Evident understands that whilst factual evidence may not change, the context in which is it used can significantly inform how it is accepted, understood or interpreted.

Evident is an international network of scientific, regulatory, academic and commercial specialists. It is this combined expertise and business processes that enables Evident to create significant strategic value and competitive advantage for its clients.


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The EVIDENT Group is an international consortium of scientific, academic and commercial specialists with expertise focused on evidence-based scientific advisory, strategic marketing and training services to the Pharmaceutical Industry.

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